Core Values
- • Customer-Centric Innovation — Technologie als oplossing, niet als barrière. Wij leveren uitsluitend plug-and-play XR-oplossingen.
- • Trust and Transparency — Transparantie over voorraad, sales-deals en projecthaalbaarheid.
- • Community and Loyalty — Partnerships boven transacties; focus op langdurige relaties met strategische partners.
- • Sustainable Growth — Rendement boven omzet. We bewaken de L3-marge en wijzen onrendabele deals af.
- • Data-Driven Personalization — De scorecard is de enige basis voor onze strategische koers.
Core Focus
Purpose / Cause / Passion
XR toegankelijk maken door foutloze ontzorging.
Niche
High-End Hardware-as-a-Service voor zakelijke XR-toepassingen.
10-Year Target
€ 2M / EOY Run Rate (2036)
Marketing Strategy
Target Market
Top 50 XR-softwarehuizen en eventbureaus in de Benelux (Segment C).
3 Uniques
- • Studio-Powered Expertise (Software-kennis)
- • Plug-and-Play Garantie (Voorgeconfigureerd)
- • Scalable Logistics (The Engine/Playbook)
Proven Process
Intake (HubSpot) → Configuration → Flawless Delivery → Support Window → Hassle-Free Return.
3-Year Picture
Future Date
31 december 2028
Revenue
€ 250.000 – € 300.000
Profit
25% Netto
Measurables
- • 50% Bruto Marge
- • 70% Retentie
- • 55% Asset Utilization
What Does It Look Like?
Vaste Integrator (1d/wk), Sales (Linus) op partners, PM (Laurens) op 50-80%. 100% geautomatiseerde admin.
1-Year Plan
Future Date
31 december 2026
Revenue
€ 120.000 (Gem. € 10k/maand)
Profit
15% - 20% Netto (Na alle uren/kosten)
Measurables
- • 10 SQL's/week
- • 10% Conversion Rate
- • 45% L3 Marge (bewaking uren/transport)
- • € 30.000 Pipeline Value
- • ≥ 3 XP Programs / > 40 Events per jaar
Goals for the Year
The “What” — foundational components aligning the team with the 1-year plan
- • Sales Engine: Gestandaardiseerd proces in HubSpot (BANT-verplicht).
- • Strategic Partnerships: Minimaal 5 actieve raamovereenkomsten.
- • Playbook 1.0: Volledige "Lead-to-Cash" documentatie voor autonome operatie.
- • Automated Admin: Offertes/Facturatie 80% geautomatiseerd.
- • Asset Health: Real-time inventory tracking live.
Rocks
Q2 2026The “How Now” — actionable 90-day deliverables with a specific outcome, owner, and deadline
Lancering Outbound Partner Sales (Target: 1 getekende raamovereenkomst)
Linus
Inbound Funnel Live (Target: 10 SQL's per week via Marketing)
Linus
Technical Repo & Manuals (Bouw centrale bibliotheek & APK-opslag)
Cederik/Laurens
PMO Activatie (Werving/onboarding Project Management ondersteuning)
Cederik
L3 Marge Dashboard (Live wekelijkse rapportage inclusief uren)
Emilie
HubSpot & BANT Discipline (CRM cleanup en 100% kwalificatie-plicht)
Emilie
Cederik
Issues List
All Issues →The “Roadblocks” — ideas, opportunities, or problems resolved in Level 10 Meetings
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Linus-Bottleneck
Sales vs. Operations verdeling remt groei.
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Capaciteit Laurens
4u/week is onvoldoende voor € 10k/maand target.
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Single Point of Failure
Technische kennis is nog niet volledig gedocumenteerd (Repo nodig).
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Segment A Time Leak
Te veel manuele tijd naar kleine, onrendabele aanvragen.
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Onzichtbare Marge-lekkage
Geen real-time zicht op winstgevendheid per deal (L3).
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Handover Frictie
Te veel ad-hoc communicatie via WhatsApp i.p.v. Basecamp.
The Chain of Motion
Goals and Rocks are strictly interdependent. Goals are the destination, Rocks are the individual legs of the journey.
10-Year Target
Your North Star
3-Year Picture
What the finish line looks like soon
1-Year Plan (Goals)
The specific measurable results for this year
Quarterly Rocks
The 3–7 “must-dos” every 90 days that make the 1-Year Plan a reality
Pro Tip: When setting Rocks, ask: “If we complete these 5 Rocks this quarter, will we be 25% closer to our Annual Goals?” If not, you’re doing busy work, not Rock work.
Goals vs Rocks vs Issues
These three elements form a hierarchy of timeframes and priorities, moving the business from long-term vision to weekly execution.
| Goals | Rocks | Issues | |
|---|---|---|---|
| Timeframe | 1 Year | 90 Days | Immediate to long-term |
| Purpose | Strategic objectives | Top priorities for the quarter | Problems or opportunities |
| Focus | Vision and direction | Actionable 90-day chunks | Removing barriers |
| Owner | Leadership Team | Single individual | Team or individual |
| Tracking | V/TO | Rocks List / L10 | Issues List |
Goals — The “What”
High-level objectives from the V/TO defining where the company wants to be in 1, 3, and 10 years.
Rocks — The “How”
The 3–7 most important things that must get done this quarter. SMART: Specific, Measurable, Attainable, Realistic, Timely. This is “working on the business,” not day-job tasks.
Issues — The “Roadblocks”
Anything standing in the way of achieving Rocks or Goals. Short-term: solved in weekly L10 Meetings. Long-term: parked on the V/TO for future quarterly or annual planning.